IMPLICATION OF BRANDING INITIATIVES IN HIGHER EDUCATION INSTITUTIONS OF MADHYA PRADESH AS PER FACULTIES PERCEPTION
Abstract
The main purpose of this research is to explore and study the effects of branding initiatives in higher education institutes in the Madhya Pradesh. Thus, there are several research aims and objectives that this study attempt to achieve. Due to rising competition in the educational world, the chance of delivering the service minimizes. It is necessary that higher education institutions use the branding initiatives for creating brand or identity that locates them in the social and corporate world. Branding gives community members the ability to recognize higher education institutions through several quality factors. The reason for branding higher education institution is to characterize quality education system, market-oriented, but the institution primary role and function, which is to provide a specific type of service of general social benefit, in accordance with its needs cannot be ignored. Due to the increased numbers of higher education institutes, the quantity of educated students is increasing while the quality standard of education is decreasing.
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References
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