The Effects of Attitude, Subjective Norm, Moral Norm, Anticipated Affect and Identity Appropriateness on Predicting People's Responses to Two Influential Moral Dilemmas

  • Shengyu Yang Zhejiang Shuren University
Keywords: trolley problem, Theory of Reasoned Action (TRA), attitude, subjective norm, moral norm, anticipated affect

Abstract

To investigate the factors that may influence people’s responses to two influential moral dilemmas (the switch dilemma and the fat man dilemma) which were based on the classic Trolley Problem, 153 participants took part in an online questionnaire study. As expected, most participants chose to press the switch and not to push the fat man. In addition, among the five possible factors, attitude, moral norm and identity appropriateness could significantly predict individuals’ moral decisions towards the two dilemmas. Moreover, the difference measure with action and inaction could explain more variance of the models than the single action measure. The study showed no supportive result for the effects of Dilemma Order and Decision Order.

Downloads

Download data is not yet available.

References

Ahlenius, H., & Tännsjö, T. (2012). Chinese and Westerners Respond Differently to the Trolley

Dilemmas. Journal of Cognition and Culture, 12(3-4), 195-201.

Ajzen, I. (1988). Attitudes, Personality and Behaviour. England: Open University Press.

Bleske-Rechek, A., Nelson, L. A., Baker, J. P., Remiker, M. W., & Brandt, S. J. (2010).

Evolution and the Trolley Problem: People save five over one unless the one is young,

genetically related, or a romantic partner. Journal of Social, Evolutionary, and Cultural

Psychology, 4(3), 115-127.

Blue, C. L. (1995). The predictive capacity of the theory of reasoned action and the Theory of

Planned Behavior in exercise behavior: An integrated literature review. Research in

Nursing & Health, 18, 105-121. doi: 10.1002/nur.4770180205

Eagly, A. H., & Chaiken, S. (1993). The Psychology of Attitudes. Belmont, CA: Wadsworth

Cengage Learning

Field, A. (2013). Discovering Statistics using SPSS. (4th ed.). London: Sage Publications.

Field, A., & Hole, G. (2003). How to Design and Report Experiments. London: Sage

publications.

Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The reasoned action approach. New York: Psychology Press.

Foot, P. (1967). The problem of abortion and the doctrine of double effect. Oxford Review

(Trinity), 5, 5-15.

Greene, J. D. (2009). Dual-process morality and the personal/impersonal distinction: A reply

to McGuire, Langdon, Coltheart, and Mackenzie. Journal of Experimental Social

Psychology, 45(3), 581-584. doi:10.1016/j.jesp.2009.01.003

Greene, J. D., Cushman, F. A., Stewart, L. E., Lowenberg, K., Nystrom, L. E., & Cohen, J. D.

(2009). Pushing moral buttons: The interaction between personal force and intention in

moral judgment. Cognition, 111(3), 364-371. doi:10.1016/j.cognition.2009.02.001

Hagger, M. S., & Chatzisarantis, N. L. D. (2002). A meta-analytic review of the Theories of

Reasoned Action and Planned Behavior in physical activity: Predictive validity and the

contribution of additional variables. Journal of Sport & Exercise Psychology, 24, 3-32.

Hauser, M., Cushman, F., Young, L., Jin, K., & Mikhail, J. (2007). A Dissociation Between

Moral Judgments and Justifications. Mind & Language, 22(1), 1-21. doi:10.1111/j.1468-

2006.00297.x

Lanteri, A., Chelini, C., & Rizzello, S. (2008). An Experimental Investigation of Emotions and

Reasoning in the Trolley Problem. Journal of Business Ethics, 83, 789-804. doi:

1007/s10551-008-9665-8

Manstead, A. S. R. (2000). The role of moral norm in the attitude-behavior relationship. In D.

J. Terry & M. A. Hogg (Eds.), Attitudes, Behavior, and Social Context: the Role of Norms

and Group Membership (pp. 11-30). New Jersey: Lawrence Erlbaum Associates.

March, J. G. (1994). A Primer on Decision Making: How decisions happen. New York: The

Free Press.

Miller, K. (2005). Communications theories: perspectives, processes, and contexts. New York:

McGraw-Hill.

Navarrete, C. D., McDonald, M. M., Mott, M. L., & Asher, B. (2011). Virtual Morality:

Emotion and action in a simulated Three-Dimensional “Trolley Problem”. Emotion, 12,

-370. doi: 10.1037/a0025561

Olsen, J. P. (2008). Understanding institutions and logics of appropriateness: Introductory

essay. In J. P. March (Ed.). Explorations in Organizations. Stanford University Press.

Olsen, J. P., & March, J. G. (2006). The Logic of Appropriateness, In M. Moran, M. Rein, &

R. E. Goodin (Eds.). The Oxford Handbook of Public Policy. Oxford University Press.

Özer, G., & Yilmaz, E. (2011). Comparison of the Theory of Reasoned Action and the Theory

of Planned Behavior: An application on accountants’ information technology

usage. African Journal of Business Management, 5(1), 50-58. doi: 10.5897/AJBM10.389

Pallant, J. (2010). SPSS Survival Manual: A step by step guide to data analysis using SPSS.

Maidenhead: Open University Press, McGraw-Hill Education.

Raats, M. M., Shepherd, R., & Sparks, P. (1995). Including moral dimensions of choice within

the structure of the theory of planned behavior. Journal of Applied Social

Psychology, 25, 484-494. doi: 10.1111/j.1559-1816.1995.tb01763.x

Rai, T., & Holyoak, K. (2009). Moral principles or consumer preferences? Alternative

framings of the trolley problem. Cognitive Science, 34(2), 311-321. doi: 10.1111/j.1551-

2009.01088.x

Richard, R., Van der Pligt, J., & De Vries, N. (1996). Anticipated Regret and Time Perspective:

Changing Sexual Risk-taking Behavior. Journal of Behavioral Decision Making, 9, 185-

Schaich Borg, J., Hynes, C., Van Horn, J., Grafton, S., & Sinnott-Armstrong, W. (2006).

Consequences, Action, and Intention as Factors in Moral Judgments: An fMRI

Investigation. Journal of Cognitive Neuroscience, 18(5), 803-817.

doi:10.1162/jocn.2006.18.5.803

Seider, S. (2009). The trouble with teaching ethics on trolley cars and train tracks. Journal of

Moral Education, 38(2), 219-236. doi: 10.1080/03057240902792744

Shallow, C., Iliev, R., & Medin, D. (2011). Trolley problems in context. Judgment and Decision

Making, 6(7), 593-601.

Sparks, P. (2000). Subjective expected utility-based attitude-behavior models: The utility of

self-identity. In D. J. Terry & M. A. Hogg (Eds.), Attitudes, behavior, and social context:

The role of norms and group membership Applied social research (pp. 31-46). Mahwah,

NJ; Mahwah, NJ: Lawrence Erlbaum Associates, Inc., Publishers; Lawrence Erlbaum

Associates, Inc., Publishers.

Sparks, P., & Guthrie, C. A. (1998). Self-identity and the Theory of Planned Behavior: A useful addition or an unhelpful artifice? Journal of Applied Social Psychology, 28, 1393-1410.

doi: 10.1111/j.1559-1816.1998.tb01683.x

Swann, W. B., Ángel Gómez, J., Dovidio, J. F., Hart, S., & Jetten, J. (2010). Dying and killing

for one’s group: Identity fusion moderates responses to intergroup versions of the Trolley

Problem. Psychological Science, 21(8), 1176-1183. doi: 10.1177/0956797610376656

Thomas, J. M., Ellen, P. S., & Ajzen, I. (1992). A Comparison of the Theory of Planned

Behavior and the Theory of Reasoned Action. Pers Soc Psychol Bull, 18(1), 3-9. doi:

1177/0146167292181001

Thomson, J. J. (1976). Killing, Letting Die, and the Trolley Problem. The Monist, 59, 204-217.

doi: 10.5840/monist197659224

Thomson, J. J. (1985). The trolley problem. The Yale Law Journal, 94, 1395-1415.

doi:10.2307/796133

Valdesolo, P., & DeSteno, D. (2006). Manipulations of emotional context shape moral

judgment. Psychol Sci, 17(6), 476-477. doi:10.1111/j.1467-9280.2006.01731.x

Wong, K. F. E., Kwong, J. Y. Y. (2007). The role of anticipated regret in escalation of

commitment. Journal of Applied Psychology, 92(2), 545-554. doi: 10.1037/0021-

92.2.545

Published
2020-02-14
How to Cite
Yang, S. (2020). The Effects of Attitude, Subjective Norm, Moral Norm, Anticipated Affect and Identity Appropriateness on Predicting People’s Responses to Two Influential Moral Dilemmas. IJRDO - Journal of Social Science and Humanities Research, 5(2), 01-23. https://doi.org/10.53555/sshr.v5i2.3459