Annapoorani. K, and Dr. B. Rajendran. “Perceived Value of Customer Attitude, Knowledge and Consumption of Hatsun Ghee Products in Rasipuram Taluk”. IJRDO - Journal of Business Management, Vol. 11, no. 4, Oct. 2025, pp. 36-42, doi:10.53555/bm.v11i4.6459.