Gecheo, P. Ooga, J. Kuria Thuo, and J. Byaruhanga. 2016. “MARKET PENETRATION STRATEGY AND COMPETITIVENESS OF MOBILE TELECOMMUNICATION SERVICE PROVIDERS IN KENYA”. IJRDO - Journal of Business Management 2 (12), 102-20. https://doi.org/10.53555/bm.v2i12.1542.