Gecheo, P. O., Thuo, J. K., & Byaruhanga, J. (2016). INFLUENCE OF CONTEXTUAL FACTORS ON CUSTOMER EXPERIENCE MANAGEMENT AND ORGANIZATIONAL COMPETITIVENESS OF MOBILE TELECOMMUNICATION SERVICE PROVIDERS IN KENYA. IJRDO - Journal of Business Management, 2(11), 212-231. https://doi.org/10.53555/bm.v2i11.1541