The influence of consumption modes and consumers’ emotions on repurchase intention while considering the branded clothes
Keywords:
conspicuous consumption, style consumption, consumer pleasure, consumer guilt, branded clothes, repurchase intention
Abstract
This study attempts to investigate the effect of consumption mode on consumer emotions and after that find out the impact of consumer emotions on repurchase intention. Find out the role of consumption and consumer emotions about branded products particularly for branded clothes. This study is based on the model which represent the relationship between dependent variables and independent variables and this model is supported by the theories, main theory of this study is Affect Balance Theory after that for understanding the consumers’ behavior the sample size of 250 was gather which was applied on SPSS and AMOS to run different test for getting the results. After the data collection data is used as pilot study and after that ready for main study and after that different statistical techniques were applied like CFA, EFA and SEM. The main test which is applied in this study was SEM which provides the hypothesis results and further these results will explain in discussion part. It is concluded that conspicuous consumption have significant impact on consumer pleasure but having insignificant impact on consumer guilt. In the same way style consumption have significant impact on consumer pleasure while insignificant impact on consumer guilt and after that pleasure and arousal have significance impact on repurchase intention but guilt have insignificant impact on repurchase intention. It is recommended that brand managers should add uniqueness in their brand and try to create the satisfaction in the mind of their consumer by their brand which will fulfill consumers’ intrinsic motivation and extrinsic motivation to buy branded products and will create the pleasure and arousal feelings which will leads to repurchase intention.
Downloads
Download data is not yet available.
References
Alserhan, B. A., Bataineh, M. K., Halkias, D., & Komodromos, M. (2014). Measuring luxury brand consumption and female consumers’ religiosity in the uae. Journal of Developmental Entrepreneurship, 19(02), 1450009.
Anderson, J. C., & Gerbing, D. W. (1982). Some methods for respecifying measurement models to obtain unidimensional construct measurement. Journal of Marketing Research, 453-460.
Aydin, H., & Unal, s. (2015). Evaluation of the strategies coping with consumers ‘guilt and shame in impulse buying: a study on university students. Journal of Global Strategic Management| Volume, 9(2).
Babin, B. J., & Darden, W. R. (1995). Consumer self-regulation in a retail environment. Journal of retailing, 71(1), 47-70.
Balla, B. E., Ibrahim, S. B., & Ali, A. H. (2015). The impact of relationship quality on repurchase intention towards the customers of automotive companies in Sudan. British Journal of Marketing Studies, 3(4), 1-15.
Baumeister, R.F., Stillwell, A.M. and Heatherton, T.F. (1994), “Guilt: an interpersonal approach”, Psychological Bulletin, Vol. 115 No. 2, pp. 243-267.
Bellezza, S., Paharia, N., & Keinan, A. (2016). Conspicuous consumption of time: When busyness and lack of leisure time become a status symbol. Journal of Consumer Research, 44(1), 118-138.
Bentler, P.M. (1990). Comparative fit indexes in structural models. Psychological Bulletin, 107(2), 238-246.
Bergman, A. (2010). Conspicuous Consumption-A study of prestige-related consumer behavior.
Bian, Q., & Forsythe, S. (2012). Purchase intention for luxury brands: A cross cultural comparison. Journal of Business Research, 65(10), 1443-1451.
Bigné, J. E., Andreu, L., & Gnoth, J. (2005). The theme park experience: An analysis of pleasure, arousal and satisfaction. Tourism management, 26(6), 833-844.
Bradburn, N. M. (1969). The structure of psychological well-being.
Byrne, B.M. (2010), Structural Equation Modeling Using AMOS: Basic Concepts, Applications, and Programming, Taylor and Francis Group, New York, NY.
Chan, W. Y., To, C. K., & Chu, W. C. (2015). Materialistic consumers who seek unique products: How does their need for status and their affective response facilitate the repurchase intention of luxury goods?. Journal of Retailing and Consumer Services, 27, 1-10.
Cho, E., Gupta, S. and Kim, Y-K. (2015), “Style consumption: Its drivers and role in comparison. Journal of Business Research, 65 (10) 1443-1451.
De Barnier, V. and Valette-Florence, P. (2013), “Culture and luxury: an analysis of luxury perceptions across frontiers”, In Luxury Marketing (pp. 37-56). Gabler Verlag.
De Raedt, L., Bessiere, C., & Dubois, D. (2012). ECAI 2012: 20th European Conference on Artificial Intelligence ( 242). IOS Press.
De Wulf, K., Schillewaert, N., Muylle, S., & Rangarajan, D. (2006). The role of pleasure in web site success. Information & Management, 43(4), 434-446.
Dedeoğlu, A.O. and Kazancoğlu, Đ. (2010), “The feelings of consumer guilt: A phenomenological exploration”, Journal of Business Economics and Management, 11 (3), 462-482.
Dehghan, H. (2017). A study of antecedents of luxury brands repurchase intention of Iranian Customers in Iran, Tehran.
Donovan, R. J., & Rossiter, J. R. (1992). Store atmosphere: An environmental psychology approach. Journal of Retailing, 58, 34–57.
Donovan, R. J., Rossiter, J. R., Marcoolyn, G., & Nesdale, A. (1994). Store atmosphere and purchasing behavior. Journal of retailing, 70(3), 283-294.
Ebrahim, R., Ghoneim, A., Irani, Z., & Fan, Y. (2016). A brand preference and repurchase intention model: the role of consumer experience. Journal of Marketing Management, 32(13-14), 1230-1259.
Elbachir, S., & Chenini, A. (2016). The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context. Expert Journal of Marketing, 4(1), 10-19.
Figner, B., Mackinlay, R. J., Wilkening, F., & Weber, E. U. (2009). Affective and deliberative processes in risky choice: Age differences in risk taking in the Columbia Card Task. Journal of Experimental Psychology: Learning, Memory, and Cognition, 35, 709-730.
Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 39-50.
Gao, H., Winterich, K. P., & Zhang, Y. (2016). All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption. Journal of Consumer Research, 43(2), 265-281.
Gay, L. R., Mills, G. E., & Airasian, P. (2006). Educational research: competencies for analysis and applications (8th ed.). Uppersaddle River, New Jersey: Pearson Education International.
Gefen, D., & Straub, D. (2005). A practical guide to factorial validity using PLS-Graph: Tutorial and annotated example. Communications of the Association for Information Systems, 16(1), 109.
Green, W.S. and Jordan, P.W. (1999), Human Factors in Product Design: Current Practice and Future Trends, Taylor & Francis.
Ha, Y., & Lennon, S. J. (2010). Online visual merchandising (VMD) cues and consumer pleasure and arousal: purchasing versus browsing situation. Psychology & Marketing, 27(2), 141-165.
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis. (5th ed.). Prentice-Hall, New Jersey.
Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010), Multivariate Data Analysis,Prentice Hall, New York, NY.
Hampf, A., & Lindberg-Repo, K. (2011). Branding: The past, present, and future: A study of the evolution and future of branding.
Hanks, L., & Mattila, A. S. (2014). The impact of gender and repurchase mood on consumer guilt after a travel purchase. Journal of Travel Research, 53(5), 625-637.
Hellier, P.K., Geursen, G.M., Carr, R.A. and Rickard, J.A. (2003), “Customer repurchase intention: A general structural equation model”, European Journal of Marketing, Vol. 37 No. 11/12, pp. 1762-1800.
Hsu, M. H., Chang, C. M., Chu, K. K., & Lee, Y. J. (2014). Determinants of repurchase intention in online group-buying: The perspectives of DeLone & McLean IS success model and trust. Computers in Human Behavior, 36, 234-245.
Jani, D., & Han, H. (2013). Personality, social comparison, consumption emotions, satisfaction, and behavioral intentions: How do these and other factors relate in a hotel setting?. International Journal of Contemporary Hospitality Management, 25(7), 970-993.
Joreskog, K.G., & Sorbom, D. (1996). Lisrel 8: User's Reference Guide. (2nd ed.). Scientific Software International.
Ki, C. and Kim, Y-K. (2016), “Sustainable versus conspicuous luxury fashion purchase: Applying self-determination theory”, Family and Consumer Sciences Research Journal, Vol. 44, No. 3, pp. 309-323
Ki, C., Lee, K., & Kim, Y. K. (2017). Pleasure and guilt: how do they interplay in luxury consumption?. European Journal of Marketing, 51(4), 722-747.
Kline, R. B. (2005). Principles and practice of structural equation modeling (2nd ed.). New York: The Guilford Press.
Kline, R.B. (2011), Principles and Practice of Structural Equation Modeling, Guilford Press, New York, NY.
Kristensen, K., & Eskildsen, J. (2010). Design of PLS-based satisfaction studies. In V.E. Vinzi, W.W. Chin, J. Henseler, & H. Wang (Eds.), Handbook of Partial Least Squares, Springer Handbooks of Computational Statistics (pp. 247-277). Springer-Verlag Berlin Heidelberg. doi 10.1007/978-3-540-32827-8_12
Lau‐Gesk, L. and Meyers‐Levy, J. (2009), “Emotional persuasion: When the valence versus the resource demands of emotions influence consumers’ attitudes”, Journal of Consumer Research, Vol. 36 No. 4, pp. 585-599.
Leech, N.L., Barrett, K.C. and Morgan, G.A. (2005), SPSS for Intermediate Statistics: Use and Interpretation, Lawrence Erlbaum Associates, Inc., Mahwah, NJ.
Low, G. S., & Fullerton, R. A. (1994). Brands, brand management, and the brand manager system: A critical-historical evaluation. Journal of marketing research, 173-190.
Lu, Y., Lu, Y., & Wang, B. (2012). Effects of dissatisfaction on customer repurchase decisions in e-commerce-an emotion-based perspective. Journal of Electronic Commerce Research, 13(3), 224.
Malhotra, N.K. (2008). Essentials of marketing: an applied orientation (2nd ed.). Australia: Pearson Education.
Manthiou, A., Kang, J., & Hyun, S. S. (2017). An integration of cognitive appraisal theory and script theory in the luxury cruise sector: the bridging role of recollection and storytelling. Journal of Travel & Tourism Marketing, 1-18.
Marcoulides, G.A. and Schumacker, R.E. (2001), New Developments and Techniques in Structural Equation Modeling, Lawrence Erlbaum Associates, Inc., Mahwah, NJ.
Mattila, A., & Wirtz, J. (2000). The role of preconsumption affect in postpurchase evaluation of services. Psychology and Marketing, 17(7), 587-605.
Maurya, U. K., & Mishra, P. (2012). What is a brand? A Perspective on Brand Meaning. European Journal of Business and Management, 4(3), 122-133.
Mehrabian, A., Russell, & J. A. (1974). An approach to environment psychology. Cambridge, MA: MIT Press.
Mittal, V., & Kamakura, W. A. (2001). Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics. Journal of marketing research, 38(1), 131-142.No. 6, pp. 661-669.
O’cass, A., & Frost, H. (2002). Status brands: examining the effects of non-product-related brand associations on status and conspicuous consumption. Journal of product & brand management, 11(2), 67-88.
Patterson, P. G., & Spreng, R. A. (1997). Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: an empirical examination. International Journal of service Industry management, 8(5), 414-434. Purchase: Applying self-determination theory”, Family and Consumer Sciences Research Journal, Vol. 44, No. 3, pp. 309-323
Safa, N. S., & Von Solms, R. (2016). Customers repurchase intention formation in e-commerce. South African Journal of Information Management, 18(1), 1-9.
Salkind, N. J. (Ed.). (2010). Encyclopedia of research design (Vol. 1). Sage.
Schumacker, R. E. Lomax. R. G (2004). A beginner's guide to structural equation modeling (2nd ed.). Lawrence Erlbaum Associates.
Sekaran, U. (2003). Research method for business: a skill building approach (4th ed.). Singapore: John Wiley & Sons.
Sekaran, U., & Bougie, R. (2010). Research methods for business: a skill building approach (5th ed.). Chichester: John Willey & Sons Ltd.
Shin, H., Eastman, J. K., & Mothersbaugh, D. (2017). The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand. Journal of Retailing and Consumer Services, 38, 59-70.
Shukla, P. (2012). The influence of value perceptions on luxury purchase intentions in developed and emerging markets. International Marketing Review, 29(6), 574-596.
Shukla, P., Banerjee, M., & Singh, J. (2016). Customer commitment to luxury brands: Antecedents and consequences. Journal of Business Research, 69(1), 323-331.
Siahtiri, V., & Lee, W. J. T. (2017). How do materialists choose prominent brands in emerging markets?. Journal of Retailing and Consumer Services.
Soscia, I. (2007). Gratitude, delight, or guilt: The role of consumers' emotions in predicting postconsumption behaviors. Psychology & Marketing, 24(10), 871-894.
Stokburger-Sauer, N. E., & Teichmann, K. (2013). Is luxury just a female thing? The role of gender in luxury brand consumption. Journal of Business Research, 66(7), 889-896.
Stokburger-Sauer, N. E., & Teichmann, K. (2013). Is luxury just a female thing? The role of gender in luxury brand consumption. Journal of Business Research, 66(7), 889-896.
Tabachnick, B.G. and Fidell, L.S. (2007), Using Multivariate Statistics, Pearson Education. Inc., Boston, MA.
Tai, S.H. (2005), “Shopping styles of working Chinese females”, Journal of Retailing and Consumer Services, Vol. 12 No. 3, pp. 191-203.
Truong, Y. and McColl, R. (2011), “Intrinsic motivations, self-esteem, and luxury goods consumption”, Journal of Retailing and Consumer Services, Vol. 18 No. 6, pp. 555- 561.
Umbreen, U., & Rashidi, M. Z. Influence of Lawn Exhibitions and Brand Outlets on Consumers Buying Behavior.
Veblen, T. (1965). The theory of the leisure class. 1899. AM Kelley, bookseller.
Wang, Y., & Griskevicius, V. (2013). Conspicuous consumption, relationships, and rivals: Women's luxury products as signals to other women. Journal of Consumer Research, 40(5), 834-854.
Ward, L. F. (1900). The Theory of the Leisure Class. Thorstein Veblen. American Journal of Sociology, 5(6).
Wood, L. (2000). Brands and brand equity: definition and management. Management decision, 38(9), 662-669.
Anderson, J. C., & Gerbing, D. W. (1982). Some methods for respecifying measurement models to obtain unidimensional construct measurement. Journal of Marketing Research, 453-460.
Aydin, H., & Unal, s. (2015). Evaluation of the strategies coping with consumers ‘guilt and shame in impulse buying: a study on university students. Journal of Global Strategic Management| Volume, 9(2).
Babin, B. J., & Darden, W. R. (1995). Consumer self-regulation in a retail environment. Journal of retailing, 71(1), 47-70.
Balla, B. E., Ibrahim, S. B., & Ali, A. H. (2015). The impact of relationship quality on repurchase intention towards the customers of automotive companies in Sudan. British Journal of Marketing Studies, 3(4), 1-15.
Baumeister, R.F., Stillwell, A.M. and Heatherton, T.F. (1994), “Guilt: an interpersonal approach”, Psychological Bulletin, Vol. 115 No. 2, pp. 243-267.
Bellezza, S., Paharia, N., & Keinan, A. (2016). Conspicuous consumption of time: When busyness and lack of leisure time become a status symbol. Journal of Consumer Research, 44(1), 118-138.
Bentler, P.M. (1990). Comparative fit indexes in structural models. Psychological Bulletin, 107(2), 238-246.
Bergman, A. (2010). Conspicuous Consumption-A study of prestige-related consumer behavior.
Bian, Q., & Forsythe, S. (2012). Purchase intention for luxury brands: A cross cultural comparison. Journal of Business Research, 65(10), 1443-1451.
Bigné, J. E., Andreu, L., & Gnoth, J. (2005). The theme park experience: An analysis of pleasure, arousal and satisfaction. Tourism management, 26(6), 833-844.
Bradburn, N. M. (1969). The structure of psychological well-being.
Byrne, B.M. (2010), Structural Equation Modeling Using AMOS: Basic Concepts, Applications, and Programming, Taylor and Francis Group, New York, NY.
Chan, W. Y., To, C. K., & Chu, W. C. (2015). Materialistic consumers who seek unique products: How does their need for status and their affective response facilitate the repurchase intention of luxury goods?. Journal of Retailing and Consumer Services, 27, 1-10.
Cho, E., Gupta, S. and Kim, Y-K. (2015), “Style consumption: Its drivers and role in comparison. Journal of Business Research, 65 (10) 1443-1451.
De Barnier, V. and Valette-Florence, P. (2013), “Culture and luxury: an analysis of luxury perceptions across frontiers”, In Luxury Marketing (pp. 37-56). Gabler Verlag.
De Raedt, L., Bessiere, C., & Dubois, D. (2012). ECAI 2012: 20th European Conference on Artificial Intelligence ( 242). IOS Press.
De Wulf, K., Schillewaert, N., Muylle, S., & Rangarajan, D. (2006). The role of pleasure in web site success. Information & Management, 43(4), 434-446.
Dedeoğlu, A.O. and Kazancoğlu, Đ. (2010), “The feelings of consumer guilt: A phenomenological exploration”, Journal of Business Economics and Management, 11 (3), 462-482.
Dehghan, H. (2017). A study of antecedents of luxury brands repurchase intention of Iranian Customers in Iran, Tehran.
Donovan, R. J., & Rossiter, J. R. (1992). Store atmosphere: An environmental psychology approach. Journal of Retailing, 58, 34–57.
Donovan, R. J., Rossiter, J. R., Marcoolyn, G., & Nesdale, A. (1994). Store atmosphere and purchasing behavior. Journal of retailing, 70(3), 283-294.
Ebrahim, R., Ghoneim, A., Irani, Z., & Fan, Y. (2016). A brand preference and repurchase intention model: the role of consumer experience. Journal of Marketing Management, 32(13-14), 1230-1259.
Elbachir, S., & Chenini, A. (2016). The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context. Expert Journal of Marketing, 4(1), 10-19.
Figner, B., Mackinlay, R. J., Wilkening, F., & Weber, E. U. (2009). Affective and deliberative processes in risky choice: Age differences in risk taking in the Columbia Card Task. Journal of Experimental Psychology: Learning, Memory, and Cognition, 35, 709-730.
Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 39-50.
Gao, H., Winterich, K. P., & Zhang, Y. (2016). All That Glitters Is Not Gold: How Others’ Status Influences the Effect of Power Distance Belief on Status Consumption. Journal of Consumer Research, 43(2), 265-281.
Gay, L. R., Mills, G. E., & Airasian, P. (2006). Educational research: competencies for analysis and applications (8th ed.). Uppersaddle River, New Jersey: Pearson Education International.
Gefen, D., & Straub, D. (2005). A practical guide to factorial validity using PLS-Graph: Tutorial and annotated example. Communications of the Association for Information Systems, 16(1), 109.
Green, W.S. and Jordan, P.W. (1999), Human Factors in Product Design: Current Practice and Future Trends, Taylor & Francis.
Ha, Y., & Lennon, S. J. (2010). Online visual merchandising (VMD) cues and consumer pleasure and arousal: purchasing versus browsing situation. Psychology & Marketing, 27(2), 141-165.
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis. (5th ed.). Prentice-Hall, New Jersey.
Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010), Multivariate Data Analysis,Prentice Hall, New York, NY.
Hampf, A., & Lindberg-Repo, K. (2011). Branding: The past, present, and future: A study of the evolution and future of branding.
Hanks, L., & Mattila, A. S. (2014). The impact of gender and repurchase mood on consumer guilt after a travel purchase. Journal of Travel Research, 53(5), 625-637.
Hellier, P.K., Geursen, G.M., Carr, R.A. and Rickard, J.A. (2003), “Customer repurchase intention: A general structural equation model”, European Journal of Marketing, Vol. 37 No. 11/12, pp. 1762-1800.
Hsu, M. H., Chang, C. M., Chu, K. K., & Lee, Y. J. (2014). Determinants of repurchase intention in online group-buying: The perspectives of DeLone & McLean IS success model and trust. Computers in Human Behavior, 36, 234-245.
Jani, D., & Han, H. (2013). Personality, social comparison, consumption emotions, satisfaction, and behavioral intentions: How do these and other factors relate in a hotel setting?. International Journal of Contemporary Hospitality Management, 25(7), 970-993.
Joreskog, K.G., & Sorbom, D. (1996). Lisrel 8: User's Reference Guide. (2nd ed.). Scientific Software International.
Ki, C. and Kim, Y-K. (2016), “Sustainable versus conspicuous luxury fashion purchase: Applying self-determination theory”, Family and Consumer Sciences Research Journal, Vol. 44, No. 3, pp. 309-323
Ki, C., Lee, K., & Kim, Y. K. (2017). Pleasure and guilt: how do they interplay in luxury consumption?. European Journal of Marketing, 51(4), 722-747.
Kline, R. B. (2005). Principles and practice of structural equation modeling (2nd ed.). New York: The Guilford Press.
Kline, R.B. (2011), Principles and Practice of Structural Equation Modeling, Guilford Press, New York, NY.
Kristensen, K., & Eskildsen, J. (2010). Design of PLS-based satisfaction studies. In V.E. Vinzi, W.W. Chin, J. Henseler, & H. Wang (Eds.), Handbook of Partial Least Squares, Springer Handbooks of Computational Statistics (pp. 247-277). Springer-Verlag Berlin Heidelberg. doi 10.1007/978-3-540-32827-8_12
Lau‐Gesk, L. and Meyers‐Levy, J. (2009), “Emotional persuasion: When the valence versus the resource demands of emotions influence consumers’ attitudes”, Journal of Consumer Research, Vol. 36 No. 4, pp. 585-599.
Leech, N.L., Barrett, K.C. and Morgan, G.A. (2005), SPSS for Intermediate Statistics: Use and Interpretation, Lawrence Erlbaum Associates, Inc., Mahwah, NJ.
Low, G. S., & Fullerton, R. A. (1994). Brands, brand management, and the brand manager system: A critical-historical evaluation. Journal of marketing research, 173-190.
Lu, Y., Lu, Y., & Wang, B. (2012). Effects of dissatisfaction on customer repurchase decisions in e-commerce-an emotion-based perspective. Journal of Electronic Commerce Research, 13(3), 224.
Malhotra, N.K. (2008). Essentials of marketing: an applied orientation (2nd ed.). Australia: Pearson Education.
Manthiou, A., Kang, J., & Hyun, S. S. (2017). An integration of cognitive appraisal theory and script theory in the luxury cruise sector: the bridging role of recollection and storytelling. Journal of Travel & Tourism Marketing, 1-18.
Marcoulides, G.A. and Schumacker, R.E. (2001), New Developments and Techniques in Structural Equation Modeling, Lawrence Erlbaum Associates, Inc., Mahwah, NJ.
Mattila, A., & Wirtz, J. (2000). The role of preconsumption affect in postpurchase evaluation of services. Psychology and Marketing, 17(7), 587-605.
Maurya, U. K., & Mishra, P. (2012). What is a brand? A Perspective on Brand Meaning. European Journal of Business and Management, 4(3), 122-133.
Mehrabian, A., Russell, & J. A. (1974). An approach to environment psychology. Cambridge, MA: MIT Press.
Mittal, V., & Kamakura, W. A. (2001). Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics. Journal of marketing research, 38(1), 131-142.No. 6, pp. 661-669.
O’cass, A., & Frost, H. (2002). Status brands: examining the effects of non-product-related brand associations on status and conspicuous consumption. Journal of product & brand management, 11(2), 67-88.
Patterson, P. G., & Spreng, R. A. (1997). Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: an empirical examination. International Journal of service Industry management, 8(5), 414-434. Purchase: Applying self-determination theory”, Family and Consumer Sciences Research Journal, Vol. 44, No. 3, pp. 309-323
Safa, N. S., & Von Solms, R. (2016). Customers repurchase intention formation in e-commerce. South African Journal of Information Management, 18(1), 1-9.
Salkind, N. J. (Ed.). (2010). Encyclopedia of research design (Vol. 1). Sage.
Schumacker, R. E. Lomax. R. G (2004). A beginner's guide to structural equation modeling (2nd ed.). Lawrence Erlbaum Associates.
Sekaran, U. (2003). Research method for business: a skill building approach (4th ed.). Singapore: John Wiley & Sons.
Sekaran, U., & Bougie, R. (2010). Research methods for business: a skill building approach (5th ed.). Chichester: John Willey & Sons Ltd.
Shin, H., Eastman, J. K., & Mothersbaugh, D. (2017). The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand. Journal of Retailing and Consumer Services, 38, 59-70.
Shukla, P. (2012). The influence of value perceptions on luxury purchase intentions in developed and emerging markets. International Marketing Review, 29(6), 574-596.
Shukla, P., Banerjee, M., & Singh, J. (2016). Customer commitment to luxury brands: Antecedents and consequences. Journal of Business Research, 69(1), 323-331.
Siahtiri, V., & Lee, W. J. T. (2017). How do materialists choose prominent brands in emerging markets?. Journal of Retailing and Consumer Services.
Soscia, I. (2007). Gratitude, delight, or guilt: The role of consumers' emotions in predicting postconsumption behaviors. Psychology & Marketing, 24(10), 871-894.
Stokburger-Sauer, N. E., & Teichmann, K. (2013). Is luxury just a female thing? The role of gender in luxury brand consumption. Journal of Business Research, 66(7), 889-896.
Stokburger-Sauer, N. E., & Teichmann, K. (2013). Is luxury just a female thing? The role of gender in luxury brand consumption. Journal of Business Research, 66(7), 889-896.
Tabachnick, B.G. and Fidell, L.S. (2007), Using Multivariate Statistics, Pearson Education. Inc., Boston, MA.
Tai, S.H. (2005), “Shopping styles of working Chinese females”, Journal of Retailing and Consumer Services, Vol. 12 No. 3, pp. 191-203.
Truong, Y. and McColl, R. (2011), “Intrinsic motivations, self-esteem, and luxury goods consumption”, Journal of Retailing and Consumer Services, Vol. 18 No. 6, pp. 555- 561.
Umbreen, U., & Rashidi, M. Z. Influence of Lawn Exhibitions and Brand Outlets on Consumers Buying Behavior.
Veblen, T. (1965). The theory of the leisure class. 1899. AM Kelley, bookseller.
Wang, Y., & Griskevicius, V. (2013). Conspicuous consumption, relationships, and rivals: Women's luxury products as signals to other women. Journal of Consumer Research, 40(5), 834-854.
Ward, L. F. (1900). The Theory of the Leisure Class. Thorstein Veblen. American Journal of Sociology, 5(6).
Wood, L. (2000). Brands and brand equity: definition and management. Management decision, 38(9), 662-669.
Published
2020-07-16
How to Cite
Muniza Syed, Ayesha Khan, Muhammad Abdullah Idrees, & Muhammad Arsalan Khan. (2020). The influence of consumption modes and consumers’ emotions on repurchase intention while considering the branded clothes . IJRDO - Journal of Business Management, 6(7), 01-48. https://doi.org/10.53555/bm.v6i7.3772
Section
Articles
Copyright (c) 2020 IJRDO - Journal of Business Management (ISSN: 2455-6661)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Author(s) and co-author(s) jointly and severally represent and warrant that the Article is original with the author(s) and does not infringe any copyright or violate any other right of any third parties, and that the Article has not been published elsewhere. Author(s) agree to the terms that the IJRDO Journal will have the full right to remove the published article on any misconduct found in the published article.
