THE TRANSFORMATION OF DIGITAL WATCHES TO THE ERA OF TOUCH SCREEN WATCHES BY TITAN INDUSTRY WITH SPECIFIC REFERENCE TO INDIAN WATCH SECTOR

Abstract

In olden days watch was considered to be as necessary product, but the global trend
has transformed from necessity product to luxury Product, but in the present day
scenario, the watches have been transformed into the symbol of prestige and status
in minds of young generation and ultimate customers. The luxury concept has
throughout history played an important role in social life by being a clear indicator of
knowledge and social class which has not changed at present but only becoming
catchier. Today, the demand for luxury brands is ever increasing and brand offering
is continuously on the rise. In this paper the main focus is given to the transition of
digital watches to the era of touch screen watches and its future challenges present
for these kinds of watches in Indian watch industry.