EMPLOYMENT GENERATION THROUGH STANDARD HOTEL INDUSTRY BUSINESS: MYTHS AND REALITIES!!

Abstract

Role of the modern service sector like standard hotel industries is an alternative stimulant to
socio-economic development, poverty reduction and job creation and its increasing demand
and supply gap. However, due to different constraints and factors, this may not be achieved
the socio-economic advantages of the society through employment as expected from standard
hotels investment in the study area. Hence the main objective of this paper is to assess the
role of standard hotel industry business in employment gemeration. The study is based on
both quantitative and qualitative in nature with the help of primary and secondary data.
Primary data was collected through survey questionnaire, administered to employees and
management members of sample standard hotels, selected by systematic sampling technique.
Secondary data was obtained through review of literatures, regional investment data base
and the regional culture and tourism bureau reports. Descriptive analysis was employed and
argumentative explanations and narrations are provided from qualitative information.
The findings indicate that socio-economic benefits of the society through employment
generation from the standard hotel business are inefficient and instability, which is in favor
of the employers rather than employees. Inefficient employment characteristics are absence
of transparency and accessibility, selectiveness and low qualification. Attributes for
employment instability are poor working conditions and unsuitable environment, absence of
motivation, incentives and unequal treatment between management members and workers
that the management members benefit better than workers because a significant number of
workers cannot afford for personal savings, upgrade education and personal problems. As
the results indicate, standard hotel business failed to achieve the expected socio-economic
gains through employment. Further both both demand and supply side constraints are
responsible for identified inefficiencies. Therefore, improving the existing operation with
recommendable means of intervention is appropriate to address the problems.