Users’ Perception towards the Adoption of Net Banking Web Face Platform in Malaysian

  • Ashiquzzaman Md Ashiq Newport University CED, Latvia
  • Abdullah Sarwar Multimedia University, Cyberjaya, Malaysia
  • Waliur Md Rahman International University of Malaya-Wales, Malaysia
DOI: https://doi.org/10.53555/bm.v2i10.1509
Keywords: Behaviour, Net Banking, Perceived ease of use, perceived usefulness, Internet banking

Abstract

To make the banking services more convenient for their customers, banks require introducing
various competitive services such as easier accessibility to e-payment. However, popularity of
net banking in Malaysia is relatively low due to technophobia and negative attitudes of
customers towards innovative products. Therefore, this study aimed at exploring the factors
affecting the net banking adoption among Malaysian banking customers. The result shows
significant influence of net banking on the perception of the Malaysian customers. However, net
banking uses among Malaysian customers are being affected due to the consequences of trust
factors phenomena that could be viewed as a negative sign towards the adoption of net banking.

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Author Biographies

Ashiquzzaman Md Ashiq, Newport University CED, Latvia

School of Business Administration, Newport University CED, Latvia,
In affiliation with National Research, Tomsk State university-1878, Russia

Abdullah Sarwar, Multimedia University, Cyberjaya, Malaysia

Department of Marketing, Faculty of Management,
Multimedia University, Cyberjaya, Malaysia

Waliur Md Rahman, International University of Malaya-Wales, Malaysia

Faculty of Science, Technology, Engineering and Mathematics
International University of Malaya-Wales, Malaysia

Published
2016-10-31
How to Cite
Ashiq, A. M., Sarwar, A., & Rahman, W. M. (2016). Users’ Perception towards the Adoption of Net Banking Web Face Platform in Malaysian. IJRDO - Journal of Business Management, 2(10), 202-209. https://doi.org/10.53555/bm.v2i10.1509
Issue
Vol. 2 No. 10 (2016): IJRDO - Journal of Business Management
Section
Articles

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