Attitude of Social Media Users to Internet Advertising
Abstract
The pervasiveness and wide use of social media has become a global phenomenon and has
since become a viable tool in promoting products and brands. It is in view of this that this
research seeks to ascertain the attitude of social media users to Internet advertising. The
adopted methodology is the descriptive survey with the target audience being college students
of Covenant University, a privately owned faith-based institution of higher learning in
Southwest Nigeria. Results obtained showed that 100% of the social media users have
knowledge of Internet Advertising whereas 71.8% of the respondents actually pay attention to
the Internet adverts, hence suggesting that the Internet can be a good tool for brand promotion.
Findings also reveal that 73% of respondents have at some point altered their purchase decision
due to various adverts they have been exposed to on the Internet.
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